Local artists urged to leverage digital stores for financial gain

Sat, February 15, 2025 | Malawi

Musicians and creatives in Malawi have been encouraged to take advantage of digital stores to monetize their work and reap the rewards of their hard-earned creativity. This call was made by Vwaza Multimedia App, a local digital store that is set to launch its IOS-enabled version, providing subscribers with a seamless user experience. According to Bridgitta Flao Mwale, Operations Manager for Vwaza Multimedia App, the platform offers a lucrative opportunity for artists to earn significant revenue from their work. The app remits an impressive 80% of revenue generated from streams and downloads directly to the artist. By leveraging digital stores like Vwaza Multimedia App, local artists can tap into a vast market, increase their visibility, and earn significant revenue from their creative work. ...

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