Troy Elimu, Elijah Kitaka stand out at ‘Make It Yours’ campaign
Sun, March 23, 2025 | Uganda
The campaign, which debuted in a high-energy event last Friday, was a fusion of fashion, music, poetry, and attracted many creatives. Troy Elimu’s transformation of street fashion into an art form, redefining style through bold storytelling, sustainability, and design are some of the reasons that won him an ambassador spot on one of the world’s biggest beer brand campaigns. Elimu, the designer behind Denim Cartel, is one of only two creatives across Africa collaborating on the new Make it Yours campaign powered by Guinness Smooth. The campaign champions the magnetic values of self-expression and community, featuring inspiring stories from two visionary brand founders; Uganda’s Denim Cartel and Nigeria’s Waffles and Cream. Taking influence from this same spirit of re-imagination, the brand has introduced a more vibrant and expressive pack design launched last Friday at Next Media Park. ...
